01Phase 1
Discovery
We define the business goal, audience, offer, constraints, and success measures before choosing visuals.
Clear deliverable · clear decision
Process
A clear path from idea to launch.
A premium experience should feel organized behind the scenes. Every phase has an objective, a deliverable, and a decision.
Client Portal
Northstar website rebuild
Live project view
Project progress
64%
Current phase
Design
Next milestone
Review
Delivery path
Discovery
Strategy
D
Design
B
Build
L
Launch
Target launch
Aug 23
8 weeks total
Open actions
2 items
Nothing overdue
Latest update
Homepage direction is ready
Version 3 includes the revised service hierarchy and improved mobile navigation.
Overview
Files
Messages
02Phase 2
Strategy
The sitemap, user journeys, content hierarchy, conversion paths, and technical plan are established.
Clear deliverable · clear decision
03Phase 3
Design
The interface becomes a distinct visual system with responsive layouts, prototypes, and motion direction.
Clear deliverable · clear decision
04Phase 4
Development
The approved experience is built in Next.js with clean components, accessibility, and performance in mind.
Clear deliverable · clear decision
05Phase 5
Quality & Launch
We test devices, forms, SEO, analytics, permissions, and production configuration before release.
Clear deliverable · clear decision
06Phase 6
Growth
Care plans keep the website secure, current, measured, and continuously improving.
Clear deliverable · clear decision
What GridSpell owns.
- Project planning and technical direction
- Design system and responsive implementation
- Clear milestones, communication, and documentation
- Testing, production configuration, and launch support
- Honest recommendations when scope or timing needs to change
What keeps the project moving.
- Provide one clear decision maker
- Supply requested content and access
- Review deliverables within the agreed window
- Keep new scope separate from approved scope
- Raise concerns early rather than at launch